Hands-on operators. Services to SaaS. Startup to scale.

Cross Operating Partners works with private equity and venture capital firms to invest in and scale B2B SaaS and tech-enabled services companies.

We're not consultants who deliver decks. We're operators who've lived the transformation—growing a consulting firm to $20M, pivoting to SaaS, scaling to $20M ARR with best-in-class metrics (95%+ retention, 115% NRR), and exiting at over a 10x ARR multiple.

Now we co-invest our capital alongside PE/VC sponsors, join boards, and work hands-on with management teams to execute the hard work of transformation.

Focus Areas:
• Scaling tech-enabled services to enterprise clients
• Building and scaling B2B SaaS businesses
• Pivoting services to products for recurring revenue and valuation

Based in Atlanta. Founded by Dax and Zach Cross.

Cross Operating Partners

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