Matt Russo

Matt Russo currently serves in a Growth Marketing role at Cross River, specializing in omnichannel marketing strategies for embedded finance solutions. Prior experience includes leadership positions at Percent as Vice President of Growth Marketing, directing client acquisition efforts, and at Aspiration as Director of Growth Partnerships focusing on performance marketing in sustainability fintech. Previously, at Petal, Russo managed performance marketing to drive customer acquisition, while at Citi, Russo held roles including VP of Program Management with a focus on global digital acquisition marketing. Early career experiences include strategic marketing internships at GAF, and multiple positions at Teach for America, where Russo contributed to talent acquisition strategy, data management, and recruitment infrastructure. Matt Russo holds an MBA from Cornell Johnson Graduate School of Management and dual bachelor's degrees from Columbia University and The Jewish Theological Seminary.