Michael Raygoza

Marketing Director

Michael Raygoza is an experienced marketing and project management professional with a strong background in community engagement and operational efficiency. Currently serving as the Director of Community Marketing at CrossFit, LLC since July 2024, Michael previously held the position of Senior Regional Marketing Manager at Barry's, where strategic initiatives led to 22% year-over-year growth in paid attendance across 48 locations. Michael's career includes significant roles at Nordstrom, where portfolio management and operational oversight resulted in substantial cost savings and operational enhancements. A proven leader with expertise in building teams and fostering community, Michael also possesses a solid foundation in sales and customer service, further complemented by a Bachelor's Degree in Business Administration from Whittier College.

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