CrossFit
Sidney Pereira has extensive experience in technical purchasing and project development, currently serving as Diretor Administrativo e Comercial at CrossFit, Inc. since January 2017. Prior to this role, Sidney held several positions at Nemak from 2012 to January 2017, including Engenheiro Especialista em Compras Técnicas and Comprador Sênior, focusing on product development, cost analysis, and strategic procurement. Sidney's earlier experience as Engenheiro de Compras Técnicas at Magneti Marelli Cofap involved the development of new projects and procurement of various materials. Sidney holds a Master's degree in Inovação Tecnológica from Universidade Federal de Minas Gerais, an MBA in Gerenciamento de Projetos from FGV - Fundação Getulio Vargas, and a Bachelor's degree in Engenharia Mecânica from UIT - Universidade de Itaúna.
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CrossFit
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CrossFit is the world’s leading platform to improve health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit also operates the annual CrossFit Open, through which athletes at every level compete worldwide, culminating in the CrossFit Games where top athletes compete for the title of Fittest on Earth™.