CROSSMEDIA USA
Bobby's career spans nearly 25 years in the marketing and advertising industry, most recently at WPP, where he pioneered go-to-market strategies, developed pricing and commercial models that delivered measurable client value, and led its global commercial and operational practice enhancing their organizational strength in servicing clients. His expertise in aligning operations, finance, and client service will now be directed toward fueling Crossmedia's continued expansion.
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