Crosstide
Jorge Luis Valderrama is an accomplished software development professional with extensive experience in engineering roles across prominent companies. Currently serving as a Principal Software Development Engineer at Tesco and a Senior Software Engineer at 101 Ways since July 2017, Valderrama has demonstrated expertise in software architecture and development. Prior experience includes significant positions at Tribal Worldwide London, where roles spanned from Application Architect to Java Developer, and leadership at Data Marketing Group (Tribal DDB Colombia). Valderrama holds a PGDip in Software Engineering from the University of Oxford, a BSc in Business Information Systems from the University of East London, and a degree in Computer Science from Universidad EAFIT.
Crosstide
Crosstide (formerly 101 Ways) helps enterprise organizations unlock value through custom software, data, and AI solutions—primarily in financial services, healthcare, and retail. Their approach is anchored by three core principles: delivering high-quality engineering to elite standards, launching teams quickly (within 15 days of a signed SOW), and empowering clients through hands-on upskilling to drive lasting transformation.