Verónica Parrilla Hernández

Verónica Parrilla Hernández has a diverse work experience in roles related to CRO management, SEO, and digital analytics. Their most recent position was as a CRO Manager at CrowdFarming. Prior to that, they worked at KSchool as a CRO/CXO teacher and at Laswood - Relojes de Madera as a co-founder. Verónica also held the role of CRO & Analyst Coordinator at Improving Metrics and was responsible for e-commerce and CRO at Reale Seguros. Additionally, Verónica has experience as a CRO Lead at Vodafone, a SEO & CRO Senior at Bankinter, a Senior SEO Consultant at The Cocktail and Relevant Traffic, and as a SEO/Digital Analytics Professor at Aula CM - Escuela de Comunicación y Marketing Online.

Verónica Parrilla Hernández has a diverse education history. Verónica graduated from the Universidad Rey Juan Carlos in 2012 with a degree in Communication Audiovisual. In 2012, they also completed a postgraduate program in SEO/SEM and Analytics at EAE Business School. Over the years, Verónica has pursued various certifications and courses to enhance their skills. Verónica obtained certifications in CXL Conversion Optimization from CXL, Habilidades y desarrollo de liderazgo from Equaltecnia, and Adobe Analytics from Spain Business School in 2020. In 2018, they completed a User Experience course at UXER SCHOOL and attended the 6th edition of the CRO Ignite program specializing in Marketing and Neuromarketing at KSchool in 2017. Verónica has also obtained certifications in Google Analytics, including Google Analytics 4, Curso Avanzado Google Analytics, and Google Analytics Individual Qualification. In addition, they have completed courses in Digital Analytics and Tag Manager at MSL Formación and Design and Adaptive Web Development with HTML5 and CSS3 at CICE Escuela Profesional de Nuevas Tecnologías. Verónica also attended the Berlitz School of Manchester for an English Academy program in 2010.