Amanda Hertel

Amanda Hertel serves as the Director of Strategy & Operations at CrowdRiff since August 2024. Prior experience includes roles such as Senior Manager for Sales Intelligence at Toptal and Senior Manager of Revenue Operations at SkyWatch. Amanda's background also features managerial positions at Communitech, where responsibilities included developing data innovation programs, and at Sun Life, focusing on client experience strategy and analytics. Earlier career highlights include consulting roles at Sortable and program management with the Waterloo Wellington Regional Cancer Program, alongside research work and teaching at Wilfrid Laurier University. Amanda holds an MBA from Wilfrid Laurier University and a Master of Science in Experimental Psychology, complemented by Salesforce Administration Essentials certification.