Crown Resorts
Meeno Zen is a seasoned professional in digital product performance and marketing analytics, currently serving as the Group Digital Product Performance Manager at Crown Resorts since April 2024, where responsibilities include developing the strategic roadmap for digital product performance across multiple locations. Prior to this role, Meeno held the position of Data Analytics & Performance Marketing Lead at News Corp Australia, focusing on data infrastructure and performance campaigns. As Director of Performance Marketing & Analytics at Conversion Digital, Meeno oversaw marketing strategies across various channels. Previous experience includes leading digital marketing at Hab Shifa Australia and working on measurement frameworks at EngineRoom. Meeno holds a Master's Degree in Data Analytics from UNSW and a Bachelor's Degree in English Language and Literature from Tianjin Foreign Studies University.
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Crown Resorts
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Crown is one of Australia’s largest entertainment groups. The group’s core businesses and investments are in the integrated resorts sector. In Australia, Crown wholly owns and operates two of Australia’s leading integrated resorts, Crown Melbourne Entertainment Complex and Crown Perth Entertainment Complex. Overseas, Crown also fully owns and operates Crown Aspinall's in London.