WY

Winston Yau

Head of North Asian Sales at Cru World Wine

Winston Yau has a diverse work experience spanning over several industries. Winston started their career in 2006 as an Assistant Portfolio Manager at Simpson Financial Limited, where they provided advice to new businesses on corporate formation and structured transactions. In 2010, they served as the General Manager of Oriental Business Services Limited, successfully establishing the company commercially and building strategic relationships with organizations across Africa, Europe, and mainland China.

In 2011, Winston joined Tyche Group Limited as the Manager of Private Clients, where they utilized various channels to identify leads and developed selling strategies and marketing documents to maintain strong client relationships. Winston then joined OzForex in 2012 as a Corporate Account Manager, responsible for developing and maintaining relationships with corporate clients, conducting phone-based demonstrations, and addressing client inquiries.

From 2014 to 2019, Winston worked at BI Wine & Spirits as a Sales Manager, overseeing sales operations and contributing to the company's growth. Currently, they hold the position of Head of North Asian Sales at Cru World Wine, a role they have been occupying since 2019.

Throughout their career, Winston Yau has demonstrated proficiency in relationship management, strategic planning, and business development across various industries.

Winston Yau obtained a bachelor's degree in Business and Financial Economics from Staffordshire University, which they completed from 1996 to 1999. Later, in 2001, they pursued a Postgraduate Certificate in Business Administration and Management at Middlesex University.

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