AK

Alexandra Karakolis

Alexandra Karakolis is an experienced professional with a diverse background in human resources, recruitment, and coaching. As the Founder of Cruelty-Free Babe since June 2021, Alexandra combines a passion for ethical practices with business acumen. Previously, Alexandra served as an HR Specialist & Recruiter at Maeve Aerospace from July 2022 to January 2025 and provided life purpose and career coaching at AK Coaching from January 2019 to June 2021. Alexandra's early career includes a role as a Human Resources & Recruitment Trainee at EUROCONTROL, where responsibilities included recruiting Air Traffic Controller students and enhancing employer branding efforts to achieve a target of 1000 applications annually. Alexandra holds a Master’s Degree in Positive Organizational Psychology from Erasmus University Rotterdam and a Bachelor's degree in Psychology from The University of Sheffield.

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Cruelty-Free Babe

Cruelty-Free Babe is a Netherlands-based online shop that aims to help enthusiasts of ethical beauty easily distinguish between brands who exploit and test on animals, from those who care about them. We offer a wide range of cruelty-free, vegan, organic and plastic-free beauty products for those who want to make as little negative impact with their consumption and shopping habits.