Lars Clasen

Lars Clasen is an accomplished executive in the cruise and maritime industries, currently serving as CEO of Cruise Saudi since February 2022. Clasen also owns Lars Clasen Cruise Consulting, established in December 2017, and previously held the position of Managing Partner at Allegra GbR until July 2019. Notable past roles include Managing Director at The Ritz-Carlton Yacht Collection and Co-Founder & Managing Director at Dolce Cruise Management Ltd., where Clasen contributed to the development of cruise concepts and corporate structures. As a guest lecturer, Clasen has shared expertise in business models and strategic management at prominent institutions including the China Cruise & Yacht Tourism Economic Research Institution and Shanghai Maritime University. Clasen's career began at Deutsche Seereederei GmbH, progressing through key leadership roles at AIDA Cruises and A-ROSA Flussschiff GmbH, with a strong focus on corporate development, strategy, and finance. Clasen holds a Bachelor's degree in Business Administration from the Wirtschaftsakademie Hamburg.