Crumble began in a GIKI dorm room as a student-led cookie stall. It has since grown into one of Pakistan’s leading dessert brands.

We now operate six outlets across Rawalpindi and Islamabad, with a team of over 300 people. Our production and fulfillment facilities allow us to handle daily retail operations, large-scale corporate orders, and e-commerce shipping across the country.

Crumble’s business is built around three key channels:

• Retail outlets in high-footfall areas of Rawalpindi and Islamabad
• Nationwide shipping through cold-chain packaging and logistics
• Corporate gifting and event-based bulk orders

We currently process thousands of orders each week and serve customers in every major city in Pakistan. The next chapter is already underway as we expand operations into Lahore and continue building toward a stronger national presence.

The company is completely bootstrapped, family-owned, and profitable.

To order: www.crumblepakistan.com
For partnerships and bulk inquiries: sales@crumblepakistan.com

Crumble

The Rawalpindi office focuses on training, production, marketing, and quality assurance in the food industry.

Rawalpindi

Agha Usman

Qasim Ali

Dilawar Saeed

Sheikh Aqeel Ahsan

Saad Salahuddin

Madiha Khalid

Muhammad Salman

This department oversees the implementation and monitoring of quality control processes to ensure products meet specified standards.

Quality Assurance

This department oversees the operations and administration of branch locations.

Branch Management

This department oversees the coordination and execution of daily activities and personnel management to ensure smooth operations.

Operations Management

This department manages employee relations, recruitment, and personnel development.

Human Resources

This department focuses on the production and preparation of food items, ensuring quality and efficiency in culinary processes.

Culinary Operations

This department manages internal auditing and accounts payable functions to ensure financial accuracy and compliance.

Crumble

Org chart

Teams

Quality Assurance

Branch Management

Operations Management

Human Resources

Culinary Operations

Finance Operations

Offices

Crumble

Org chart

Teams

Quality Assurance

Branch Management

Operations Management

Human Resources

Culinary Operations

Finance Operations

Offices

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