Aminta Iriarte

Aminta Iriarte is an experienced social media professional currently serving as the Associate Director of Social Media at Crunch Fitness since February 2018. In this role, Aminta has successfully launched and grown Crunch's TikTok strategy, while managing Meta Business Manager and overseeing the accurate representation of over 400 locations. With previous experience as Senior Manager of Global Social Media Strategy, Aminta developed strategies aligned with brand goals and provided consulting to franchisees. Earlier roles include Social Media Manager and Digital Content Coordinator at various companies, where responsibilities included managing listings, engaging with online communities, and creating content across multiple platforms. Aminta holds a Bachelor of Arts in Mass Communication/Media Studies from the University of South Florida.