Haley Whisennand

Sr. Manager, Global Social Media Strategy at Crunchyroll

Haley Whisennand has a strong background in social media strategy and community marketing. Haley currently holds the position of Sr. Manager, Social Media Strategy at Crunchyroll, where they began in 2023. Prior to this, they worked as the Sr. Manager, English Community Marketing at Crunchyroll from 2022 to 2023.

Before joining Crunchyroll, Haley worked at Funimation, starting as a Community Manager in 2018 and later becoming the Senior Audience Development Manager. In these roles, they were responsible for overseeing title marketing strategies, community management, and reporting on community feedback. Haley also handled social listening, created campaign reports, and tracked KPIs to support business strategy.

Haley's work experience also includes a role as a Marketing Manager at Granbury Solutions, where they focused on content marketing and increasing social media engagement for the company's products. Haley also served as the Marketing Director at The Kraze, where they managed a team of promoters and developed marketing plans to increase the magazine's virtual presence.

Additionally, Haley has experience in social media coordination and media outreach, having worked as a Social Media Coordinator and Media Outreach Coordinator at Tucker Rocky Distributing. Haley also served as a Personal Media Manager for professional motocross racer Eli Tomac and worked as a Social Media Consultant for Alpinestars, where they created and managed the company's Pinterest account.

Haley started their career as a Sports Information Director at the University of Nebraska Athletic Department, where they managed media requests, social media accounts, and team-fan interaction for Men's Gymnastics. Haley also founded MX Insight, a company that specialized in motocross media, and gained experience as an intern at Jennings Social Media Marketing.

Overall, Haley Whisennand brings a wealth of experience in social media strategy, community marketing, content marketing, and media management to their current role at Crunchyroll.

Haley Whisennand pursued their education at the University of Nebraska-Lincoln from 2011 to 2014. During this period, they obtained a Bachelor of Journalism degree with a specialization in News/Editorial Journalism. Prior to their university studies, Haley attended Rampart High School from 2007 to 2011, where they obtained an I.B. Diploma. The field of study for their high school education was not specified.

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Dallas, United States

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Crunchyroll

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Crunchyroll connects anime and manga fans across 200+ countries and territories with the content they love. Best known as a top streaming service delivering AVOD and SVOD content, Crunchyroll also provides experiences to deepen fan engagement through content distribution, social, events, games, consumer products, and manga publishing. Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights. Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store). Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Berlin (AV Visionen) and Chisinau. VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands