Kristin Burel

Senior Manager - Ecommerce Marketing at Crunchyroll

Kristin Burel has over 16 years of experience in various marketing and merchandising roles. 🌟 Kristin started their career at IBM as a Web Merchandising Specialist and Web Production. 🌟 Kristin then worked at Unilin as a Marketing Manager, where they were responsible for all aspects of marketing for the US & Canadian laminate brand, Quick-Step. At Unilin, they also served as a Marketing Technology Manager, managing all interactive marketing activities and incorporating brand marketing into the online medium for multiple corporate brands.

After Unilin, they joined Mary Kay Inc. as a Project Manager, Corporate Digital Marketing and later served as an Assistant Manager, Corporate Social Media and Consumer Marketing. In these roles, they were involved in developing a global social media strategy, coordinating planning and development across the social media ecosystem, and driving best-in-class social media marketing.

Currently, Kristin is working at Crunchyroll as a Senior Manager - eCommerce Marketing. 🌟 Kristin'sresponsibilities include leading the development and execution of digital merchandising and marketing strategies, collaborating with cross-functional partners, and driving revenue generation through various channels.

Overall, Kristin Burel has a strong background in eCommerce marketing, merchandising, and digital marketing with a focus on driving business growth and delivering innovative solutions.

Kristin Burel received their Bachelor of Business Administration (B.B.A.) degree in Marketing from The University of Texas at Arlington. 🌟 Kristin attended the university from 1993 to 1998.

Location

Flower Mound, United States

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Crunchyroll

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Crunchyroll connects anime and manga fans across 200+ countries and territories with the content they love. Best known as a top streaming service delivering AVOD and SVOD content, Crunchyroll also provides experiences to deepen fan engagement through content distribution, social, events, games, consumer products, and manga publishing. Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights. Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store). Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Berlin (AV Visionen) and Chisinau. VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands