Kale Joines is a Senior Digital and Content Manager at Crusaders, responsible for developing digital and content strategies that resonate with fans and cultural moments. With extensive experience in marketing, Kale has operated a freelance design and marketing business since 2013 and previously held roles such as Digital Strategist at Harvey Cameron, Marketing Lead at Contact Energy Ltd, and Product Manager at New Zealand Rugby. Kale's career is marked by leadership in digital and marketing projects, successful campaign execution, and the development of strong client relationships. Education includes a Bachelor of Design from Victoria University of Wellington and ongoing UX/UI Design studies at Academy Xi.
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