CRUXO
Petr Pavlik is an experienced professional with a strong background in management and strategic roles across various sectors. Currently serving as a cofounder and strategic partner at CRUXO since April 2022, Petr has also held the position of CEO at Rohlik.cz from September 2020 to September 2021. Prior to these roles, contributions were made as SVP Commercial, Format and Marketing at AholdDelhaize Czech (February 2016 - August 2020) and Managing Director at Stock Spirits Group (September 2009 - December 2014). A notable tenure as Global Category Director at Reckitt Benckiser spanned from 2006 to September 2009, alongside the role of General Manager for Reckitt Benckiser Belgium and Luxembourg. Earlier experience includes serving as General Manager at Boots Healthcare International (2004 - 2006) and consistent advancement within Procter & Gamble from 1998 to 2004, culminating as Country Manager for the Czech Republic. Petr’s early career included leadership roles at Procter & Gamble Czech Republic.
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CRUXO
The success of Amazon strongly motivated all retailers to adopt retail media to grow their business. For all of them we created CRUXO. Platform that allows retailers to boost their revenue and profitability.