CRX is an international design studio with bases in São Paulo and London.

The studio was born from the global consumer brand department of the highly acclaimed house of design, Casa Rex. Having grown beyond expectations due to a vast internationalisation of its client base within the segment, to fully dedicate themselves to this on-going expansion, four of Casa Rex's previous partners — Luiz Sanches, Ingrid Lafalce, Danilo Helvadjian and Cristiano Vinciprova —, together with their multi-cultural team of almost 40 people from São Paulo and London, have created CRX. 

With almost 20 years of experience facing different cultures and their unique social behaviours, its partners have consolidated a vast knowledge in working with emerging and developed markets, having partnered-up with leading companies such as Unilever, L'oréal Paris, BRF, Mondelez, Burger King, Heinz, Grupo Bimbo, Polenghi, Kimberly-Clark, Gruppo Campari, AB InBev; in projects which can be seen in markets all across the world — from North, South and Central America, to Europe, Asia and Africa.

Danilo Helvadjian

This department focuses on producing visual content and design solutions for various projects and initiatives.

Creative Services

This department focuses on creating and implementing innovative design solutions to enhance user experience and brand identity.

Design Division

This department oversees strategic direction and high-level decision-making for the organization.

CRX

Org chart

Teams

Creative Services

Design Division

Leadership

Offices

CRX

Org chart

Teams

Creative Services

Design Division

Leadership

Offices

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