Artem Gladkov

Artem Gladkov has a diverse work experience in various roles and industries. Artem is currently serving as the Chief Product Officer and Growth Head at Choise.com since April 2019. In this role, they manage a team of 7 direct reports, along with 35 indirect reports, 51 outsourced indirect reports, and 4 agencies. Under their leadership, the company has achieved significant milestones, including 700k registrations, 100k monthly active users, 25k daily active users, $350M transactions volume, $20M revenue, $21.6 CAC, $25 ARPU, $200 ARPPU, and a 12-month lifetime.

Artem also worked as a Strategy Consultant at Pure sense from June 2020 to September 2020. In this role, their primary goals were to generate a positive net profit and increase brand awareness from scratch. Artem achieved these goals by implementing an online sales funnel strategy, focusing on B2B sales, account-based marketing, and collaborations with brands, bloggers, and media. The metrics of their success include a CAC of $205.50, LTV of $13,150, average GM from order of 40%, 60 clients, $215,070 net profit, and an overall reach of 17.6 million.

Prior to Pure sense, Artem worked as a Strategy Consultant at Kraftur Consulting from July 2019 to September 2019. Artem'smain objective in this role was to create a sales funnel and generate a positive net profit. Artem achieved this by creating a landing structure, implementing a sales and marketing sales funnel, and using social media, blogs, and bloggers for lead generation. The metrics of their success include a CAC of $75.34, ARPPU of $890.41, 150 clients, and $86,300 net profit.

Artem has also served as a Senior Brand Manager at Essity from February 2018 to April 2019. Artem successfully managed the Zewa Toilet Paper brand portfolio, achieving significant improvements in market share, gross margin, COGS, distribution, and share of e-commerce. Under their leadership, key sub-ranges also experienced substantial growth in market share, distribution, and sales volumes. Artem accomplished these results through various strategies, including launching a new sub-range, changing product specifications, leading an initiative group of sales C-level, and implementing marketing strategies to drive usage occasions and up-sales.

Furthermore, Artem has held positions at Nestlé as a Brand Manager from November 2016 to February 2018 and at RB as a Junior Brand Manager from June 2015 to November 2016. In these roles, they achieved notable accomplishments such as leading cost-saving projects, creating targeted communications for young audiences, and participating in new product development initiatives.

Artem began their career as a Product Manager Intern at Renault Group, where they gained valuable experience in the automotive industry. Artem worked on various projects during their internship from April 2015 to June 2015.

Overall, Artem Gladkov's work experience demonstrates their expertise in product management, strategy consulting, brand management, and generating growth and profit for businesses.

Artem Gladkov completed their Bachelor of Science (BS) degree in Marketing from Plekhanov Russian University of Economics in 2016. Artem further pursued a Master of Science (MS) degree in Marketing/Marketing Management, General from the same university, which they obtained in 2018. During their undergraduate studies, Artem also participated in an exchange program at Rennes School of Business in 2014-2015, focusing on Marketing and Project Management. In January 2014, they obtained the certification of BEC-Higher from Cambridge English Language Assessment.