Crypto.com Arena
Sydney Brown is a Digital Marketing Specialist at Crypto.com Arena since August 2024, following experience as a Communications Assistant at Rose Bowl Stadium, where responsibilities included public relations and media support. Previous roles include serving as a Guest Service Advocate at Target, where Sydney excelled in team collaboration and guest engagement, and a Communications Intern with the University of Oregon Athletic Department, assisting with media content and operations for varsity sports. Additional experience includes a position as a Brand Associate at Athleta and volunteering at Huntington Hospital. Sydney holds a Master's degree in Communications Marketing Management from USC Annenberg School for Communication and Journalism and a Bachelor's degree in Public Relations from the University of Oregon.
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Crypto.com Arena
Beginning with Bruce Springsteen and the E Street Band’s opening night concert on October 17, 1999, more than 50 million guests have come to the AEG-owned and operated Crypto.com Arena to attend a schedule of prestigious concerts, sporting events, award shows, family shows and other major attractions unmatched by any arena. As the home of four professional sports franchises, the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks, Crypto.com Arena has proven to be a home court advantage for the local teams with the Lakers capturing five NBA Championships and the Kings winning two Stanley Cup titles since 1999, while the Sparks captured back-to-back WNBA Championships in their first two Crypto.com Arena campaigns and brought home their third WNBA Championship in June 2016. Crypto.com Arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004, 2011 & 2018 NBA All-Star Weekends, the 2002 & 2017 NHL All-Star Games and 2010 NHL Draft, 2002 U.S. Figure Skating Championships, the 2000 Democratic National Convention, 2009 ISU World Figure Skating Championships, 17 of the last 19 GRAMMY Award shows, 11 X Games competitions, four WTA Tour Championships, 12 Pac 12 Men’s Basketball Championship tournaments, 2013 & 2018 NCAA Division I Men's Basketball Championship West Regional and the Michael Jackson Public Memorial Service on July 7, 2009. Crypto.com Arena’s first 19 years have also been marked with performances and special events that brought international stature to Los Angeles’ sports & entertainment legends.