Natasha Lye is a skilled professional in project management and business development with experience at leading companies such as Crypto.com, Google, and Grab. Currently serving as a CRM Project Associate at Crypto.com, Natasha previously contributed to Google Ads in mid-market sales and played a significant role in regional strategy for GrabAds, where cross-collaboration with stakeholders was key to delivering advertising solutions. At EY, Natasha supported business development initiatives, enhancing client relationships and revenue growth. Earlier roles included driving digital marketing strategies for The Business Times and exploring strategic partnerships at Grab. Natasha holds a Bachelor of Business Administration from the National University of Singapore and has participated in an international program at Yonsei University.
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