Dawn Kiefer

Dawn Kiefer serves as the Director of Brand Marketing & Media at CSL since July 2021, focusing on driving business results and enhancing consumer experiences across over 315 CSL Plasma centers in the U.S. Prior to this role, Kiefer was a Brand Strategist at AAA from March 2020 to July 2021, where collaboration with the leadership team led to the transformation of AAA's Diamond Program in response to the pandemic. Kiefer's experience also includes a tenure as a Marketing Strategist at The Marketing Posse, developing strategic plans for Signature Flight Series, along with integrated planning and digital marketing roles at Olive Garden and Darden, where initiatives included CRM development and digital guest experiences. Kiefer holds a Bachelor of Arts from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and has completed Leadership Orlando programs.