Delicia Shyu

Delicia Shyu has a comprehensive and diverse work experience in marketing and communications. Delicia began their career as a Graphic Designer at Adidas, where they worked for a year. Delicia then moved on to Tyco Thermal Controls, where they held various roles, including MarCom Specialist/Graphic Designer and MarCom Project Manager. During their time at Tyco, they successfully managed a range of MarCom projects, collaborated with global teams, and saved the company significant costs by bringing outsourced material creation in-house.

After Tyco, Delicia joined Pentair as a MarCom Program Manager and later as a Global MarCom Manager for Industrial Heat Tracing Solutions. In these roles, they led global teams, developed marketing plans, and implemented successful rebranding and digital marketing strategies.

Delicia then transitioned to Genomic Health, where they briefly worked as an Animated Presentation Designer. Following that, they joined CSW Industrials Inc. as the Marketing and Communications Director for RectorSeal and Balco. In this position, they drove growth, led digital transformation, and developed marketing strategies for various markets, such as HVAC, Plumbing, Electrical, and Construction/Building Safety.

Currently, Delicia is the Marketing Director for RectorSeal and TRUaire at CSW Industrials Inc. In this role, they are responsible for developing and implementing marketing strategies to increase revenue growth. Delicia focuses on brand management, M&A marketing, digital presence and infrastructure optimization, and product promotion. Delicia has proven results in expanding target audience reach and integrating acquired brands for increased brand synergy and marketing efficiency.

Delicia Shyu holds a Master of Fine Arts (MFA) degree in Graphic Design from the Academy of Art University. Delicia also earned a Bachelor of Fine Arts (BFA) degree in Visual Design from the University of Oregon. In addition to their formal education, Delicia Shyu has obtained a variety of certifications from LinkedIn and other institutions, including Adobe Firefly: First Look, Learning HubSpot CRM, Prompt Engineering: How to Talk to the AIs, Trending Tools, Generative AI for Business Leaders, Learning Notion, LinkedIn Creator Mode, Microsoft Loop First Look, Nano Tips for Using Generative AI Tools for Better Marketing Outcomes with Joanna Yung, The Neuroscience of Office Politics and Team Leadership, The Neuroscience of Strategy and Creative Leadership, Market Research: B2B, Marketing Tools: Growth Marketing, Wave.video for Beginners, Semrush SEO with Brian Dean, InDesign 2021 New Features, How to Be Both Assertive and Likable, How to Train Your Brain for Maximum Growth, and Remarketing Strategies with Google Ads and Analytics.