Rajat Sharma

AVP Marketing- Brand Management, Lead Generation & Campaign Management at CtrlS

Rajat Sharma has extensive work experience in marketing and brand management. Rajat has held various positions in renowned companies such as CtrlS Datacenters Ltd, OpsMx, IBM, and HCL Infosystems Ltd.

At CtrlS Datacenters Ltd, Rajat served as the AVP Marketing, focusing on brand management, lead generation, and campaign management. Rajat developed a strategic marketing plan, identified target markets and key decision-makers, and created narratives and key value propositions to drive brand awareness and leadership position.

In their role as the Marketing Director at OpsMx, Rajat was responsible for developing marketing strategies and executing campaigns for B2B enterprises in various industries. Rajat successfully built the marketing function, developed company positioning, and drove significant pipeline development.

During their tenure at IBM, Rajat held multiple roles, including AP Senior Product Marketing Manager, Lead Campaign Manager, and Product Marketing Manager. Rajat played a crucial role in developing go-to-market plans, conducting competitor analysis, and executing integrated marketing campaigns. Rajat also led the execution of product launches, developed value propositions, and designed communication strategies across marketing channels.

At HCL Infosystems Ltd, Rajat served as a Product Marketing Manager and Alliances Manager. Rajat developed go-to-market plans, positioned products for different market segments, and participated in IT fairs and exhibitions. Rajat also managed partnerships with Intel and Microsoft, planning activities and enabling effective collaboration between sales forces.

Overall, Rajat Sharma has a strong background in marketing strategy, campaign management, and product marketing, gained through their diverse experiences in various companies.

Rajat Sharma completed their MBA in Marketing from ICFAI Business School from 2003 to 2005. Prior to that, they obtained a Bachelor of Engineering (B.E.) in Instrumentation Technology/Technician from JSSATE, where they studied from 1998 to 2002. Rajat'searlier education includes studying at KV Aliganj Lucknow from 1992 to 1997, although the specific degree and field of study from this institution are not mentioned.

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  • AVP Marketing- Brand Management, Lead Generation & Campaign Management

    September, 2020 - present

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