Cult Collective Ltd.
Michelle Johnson is an experienced marketing professional with a robust background in account management and business development. Currently serving as Account Director and Sr. Engagement Advisor at Cult Collective Ltd. since August 2018, Michelle has previously held roles at Paper St. Food + Drink as Marketing Partner, at Prairie Restaurant Group as Sales & Marketing Director, at New Wave Media as Account Manager & Business Development, and at National Bank Financial as an Institutional Equity Sales/Research Assistant. Michelle's expertise includes developing and implementing successful marketing initiatives, managing teams, building corporate partnerships, and conducting market research to drive profitability and growth across various industries. Michelle holds a Business Administration Diploma in Marketing Management from Mount Royal University.
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Cult Collective Ltd.
OUR FOCUS: Cult is a Brand Strategy Firm specializing in Customer Experience. We help companies uncover the factors most affecting their customer experience and optimize their mix of paid, owned and earned touchpoints to increase brand advocacy. OUR CLAIM OF EXPERTISE: We drive business performance by creating more deeply engaged customers, prospects and staff. We teach what we have learned from over a decade of researching the most cult-like brands on the planet, and we apply world-class research and analytics tools to improve our clients' odds of success. OUR PURPOSE: We are on a mission to not just get more people to buy, but to get more people to buy-in.