Kristina Dimitrova

Kristina Dimitrova currently serves as Associate Strategy Director at CULT LDN + NYC since January 2024. As Founder and CEO of INTERLACED Ltd since January 2015, Kristina leads initiatives that connect fashion technology startups with established companies and academia. Kristina has also been a Visiting Lecturer at Nottingham Trent University since October 2018, teaching courses on Fashion Innovation and Customer Experience in Fashion & Retail. Prior experience includes roles as Social & Influencer Director at Trouble Maker and Senior Account Manager & Strategist at OK COOL, where Kristina developed strategic social media plans for high-profile clients. Early career experiences include writing and research roles at Contagious and freelance projects in marketing consultancy and event management. Kristina holds a Bachelor's Degree in Marketing, Advertising, and Public Relations from Birmingham City University.