Blake Smith

Culture ONE World is a cross-cultural advertising and media arts agency whose principals have over 20 years of experience working with government agencies, nongovernmental organizations, and corporations to build and execute their marketing communications strategy for U.S. multicultural markets. The Culture ONE World team creates work that is linguistically and culturally relevant across all media platforms, especially in the constantly evolving digital and social world. Our specialty in government and cause marketing means we devote ourselves to deeply understanding our diverse communities and how to create behavior change and action through storytelling. We are the agency-of-record for 2020 Census, arguably the most important government social marketing project. Our client partners include Amtrak, BioLife, Facebook, and others. As the multicultural agency for the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), we develop some of the most innovative federal government advertising campaigns that blend national broadcast television with targeted social media. Our most recent texting campaign resulted in awards and accolades, but most importantly we started a conversation about the topic by utilizing creative television along with breakthrough social components with influencers. As the media landscape and consumption habits change, Culture ONE World remains at the forefront of delivering impactful content on all platforms. The Culture ONE World staff has extensive experience in brand management, advertising, and cause marketing. A team of experts in developing both culturally and linguistically relevant content, we come from diverse countries-of-origin, languages, and cultures. We embrace a passion for making a difference by engaging with our audiences to improve their quality of life in a more interconnected world.