Culture Wave Management
Olu Famuyide is a seasoned professional in digital marketing and strategy with extensive experience in the music industry. Currently serving as Vice President of Digital Marketing & Strategy and Talent Manager at Culture Wave Management since January 2025, Olu previously held the position of Vice President of Digital Marketing at Warner Records from May 2023 to January 2025. As the Founder of The Playbook Agency since August 2014, Olu has developed a strong entrepreneurial presence. Prior roles include Director of Digital Marketing & Strategy at Roc Nation, Director of Digital Marketing at Warner Music Group, and Digital Marketing Manager at Island Def Jam Music Group. Early career experience includes positions at Cornerstone/The FADER and Universal Motown & Republic Group. Olu holds a degree from the University of Massachusetts, Amherst, earned between 2000 and 2005.
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Culture Wave Management
CULTURE WAVE, a boutique artist management company based in Los Angeles, proudly reflects its home’s diverse cultures and gritty, resilient spirit. Founded by Jason Mageau and Andrew Jarrin, former musicians with over 30 years of combined experience in artist management, the artist-first company boasts an eclectic roster of innovative and Grammy-nominated acts. It thrives on fostering relationships and maintaining unwavering independence. With a hands-on and endlessly collaborative staff from all walks of life, there’s a loyal and inclusive culture of support. A subsidiary of Red Light Management, one of the world’s leading independent management companies, CULTURE WAVE can dedicate its vast resources with a personalized, nurturing touch. Whether it’s help with creative direction, digital strategy, touring, publishing, label deals, brand partnerships, and more, there’s an open and honest approach for artists at any step in their journeys. By focusing on integrity, curiosity, and having each others’ backs, it’s fiercely committed to its people, its clients’ long-term futures, and bold artistic growth.