Vini Friedrich currently serves in product strategy roles at Cummins Inc. since June 2022, focusing on voice of customer insights and go-to-market strategies while also involved as a marketing analyst for digital connected initiatives. Vini Friedrich held the position of Vice President of Professional Relations at BYU Marketing Association from April 2023 to May 2024. Previous experience includes directing marketing and fundraising efforts for Good Time Golf, a nonprofit aiding those with substance abuse issues, and working at Mountain America Credit Union, where Vini Friedrich excelled in mortgage sales and received multiple awards for performance. Early career roles included positions at LDS Business College and DIRECTV. Vini Friedrich is pursuing degrees in Marketing and Business Administration from Brigham Young University Marriott School of Business and completed an Associate's degree in Digital Marketing at Ensign College.
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