Cupio is a premium European beauty brand proudly founded in Romania, dedicated to innovation and excellence in the nail industry.
Today, Cupio is the number one nail brand in Romania, trusted by professionals and beauty enthusiasts nationwide.
With a team of over 200 specialists, we continuously develop high-quality products designed to inspire creativity and deliver professional results.
Our presence includes 26 physical stores located in Romania’s most important cities, bringing the Cupio experience closer to our customers.
Through Cupio Academy, we educate and empower the next generation of nail professionals, supporting growth, expertise, and innovation in the beauty industry.
In 2025, Cupio reached a revenue of €25 million, serving a growing community of over 300,000 customers.
Our portfolio features more than 12,000 products, carefully developed to meet the highest professional standards.
Cupio. Victory Beauty. Wear it like you mean it.

Cupio

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