Ignacio Prieto Cardona

Ignacio Prieto Cardona is a seasoned marketing professional with extensive experience in the automotive industry. Currently serving as Global CBO at CUPRA since April 2024, Ignacio has previously held roles such as Global CMO for both CUPRA and SEAT from October 2021 to April 2024, and Head of Global Marketing at CUPRA from January 2020 to October 2021. Prior to these roles, Ignacio worked at SEAT, S.A. in various capacities from 2015 to 2020, including Global Head of Brand Content, Sponsoring & Social Media, and Global Head of Brand Advertising. Ignacio's career also includes significant positions at Nissan Motor Corporation, where responsibilities ranged from Advertising, Content & Media Manager to strategy and business planning roles. Earlier experience includes account management positions at McCann Erickson, DelvicoBates, and TBWA. Ignacio holds an LIC&MBA and PIM from Esade and completed a Program of International Management at the University of Illinois Urbana-Champaign.