Jordi Torrente Martinez

Jordi Torrente Martinez is a seasoned marketing professional currently serving as the Global Head of Social Media at CUPRA since May 2020, where responsibilities include overseeing brand presence and engagement across digital platforms through both organic and paid strategies. Previously, Jordi held various leadership roles at CUPRA, such as Global Head of Web3 and VR marketing, and Global Head of Events & Music Sponsorships, focusing on enhancing brand experiences and community engagement. Prior experience at SEAT, S.A. included roles as Global SEAT Sponsoring Manager and Global SEAT and SEAT Mó Brand Advertising Manager, where Jordi developed comprehensive sponsorship and advertising strategies targeting younger audiences. Jordi also contributed to academia as a guest lecturer and has extensive experience in corporate branding from previous roles at Aluria and Columna Brand Strategy & Colors. Educational qualifications include an MBA in ADE-Marketing from Esade and a Master's in Digital Marketing Management from EADA Business School.