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Andrew McCartney

Head of Growth at Curacity

Andrew McCartney has a diverse work experience spanning over two decades. Andrew is currently serving as the Head of Growth at Curacity, a position they assumed in April 2022. Prior to this, Andrew founded dibs studio in 2018, where they led an agile team in creating digital consumer products for real-world use, with a focus on fighting climate change. Their responsibilities included UX/UI design, art direction, user testing, and growth marketing for the company.

Andrew also volunteered for Conquer COVID19 from March to June 2020.

Before their ventures, Andrew held various leadership roles at Tribal Worldwide, starting from 2008. Andrew served as President from 2015 to 2018, SVP, Managing Director from 2011 to 2015, and Managing Director from 2008 to 2011.

Andrew has also made notable contributions outside their companies, serving as a Senior Judge for the Canadian Marketing Awards in 2014 and as a Speaker at Cannes Lions International Festival of Creativity from 2013 to 2014.

In the early years of their career, Andrew worked in the digital marketing field. Andrew was the VP, Client Partner at Blast Radius from 2002 to 2008, Head of Digital at Ammirati Puris Lintas from 2000 to 2002, and an Interactive Marketing Strategist at Cyberplex from 1999 to 2001.

Andrew began their career as a Strategy Consultant at Monitor Deloitte in 1998.

Overall, Andrew McCartney has a wide range of experience in growth, leadership, marketing, and strategy, with a particular focus on digital innovation and consumer products.

Andrew McCartney attended Wilfrid Laurier University from 1994 to 1998, where they earned a Bachelor of Business degree with a concentration in Marketing. In 2015, they pursued executive education at Babson College through Omnicom University, completing the program in 2017. Prior to their university studies, Andrew was a member of the Markham Aquatic Club from 1985 to 1994. The information does not provide details about the duration or degree earned at Brother Andre or the subsequent time spent at Omnicom University.

Links

Previous companies

Tribal Worldwide logo

Timeline

  • Head of Growth

    April, 2022 - present