CuraConn
Holly Penfold is an experienced professional in account management and public relations, currently serving as an Account Manager at CuraConn since March 2024. Previously, Holly held the position of Senior Account Executive at PURPLE from December 2022 to February 2025, and held roles as an Account Executive and Brand Experience Executive at Scentre Group from May 2021 to September 2022. Holly's experience includes working as a Campaign Coordinator at Australian Radio Network, an Account Coordinator at Girl About Town PR, and internships in social media marketing and marketing roles at Kinney the Label and Metric Marketing. Holly holds a Bachelor's degree in Marketing and Communications from the University of South Australia, completed in 2018.
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CuraConn
CuraConn is a fully integrated, luxury communications agency which is audience focused rather than sector specific, bringing together exceptional brands and talent to create activations, campaigns, connections, and partnerships that are both strategic and impactful. Specialising in international, luxury brands, CuraConn offers a wealth of services including global expansion council, brand-building and positioning, press office and stakeholder profiling, brand partnerships, VIP, influencer and HNWI introductions and seeding, crowd curation, and luxury events. At CuraConn, we focus on the mindset of HNWIs, bringing brands into the ecosystem of their target consumer to generate brand awareness, sales, and advocacy. We want our clients to shine and we're here to hold the spotlight.