Beth Marchand

Beth Marchand currently serves as the VP of Marketing Operations at Curaleaf, where responsibilities include leading marketing operations, managing budgets, and driving national strategy in CRM and rewards. With extensive experience in marketing across multiple industries, Beth has held various positions, including Director of Product Commercialization at Curaleaf and Marketing Consultant at Bearmark Digital and NH Project Learning Tree. Previous roles also include Director of Marketing & Sales at Columbia Care and Marketing Manager at Eastern Mountain Sports. Beth holds an M.S. in Natural Resources: Environmental Education & Interpretation from the University of Wisconsin-Stevens Point and a B.S. in Wildlife Ecology from the University of Maine.