Karly Pavlinac Blackburn

Director of Marketing at CureMint

Karly Pavlinac Blackburn's work experience includes a diverse range of roles and companies. Karly started their career as a Design Associate at North Carolina State University in 2014. In 2017, they co-founded and served as the CEO of WAAM, a virtual fitness app that was later acquired in 2021. During their time at WAAM, Karly successfully took the company from an idea to acquisition. Karly also worked as an Architectural Project Design Support at Fung Associates, where they collaborated with clients and the team to design architectural projects. Additionally, they worked as a Stand Up Paddleboard Yoga Instructor at Yoga Kai, where they not only taught yoga but also focused on paddleboard skills and water safety. Karly's experience also includes being the Director of Digital Product Development at The St. James, where they led the feature development and managed a team of developers after the company acquired WAAM. Prior to their current role, Karly worked as a Brand Strategist and Consumer Insights and Strategy professional at wmHarper. Here, they gained valuable experience as part of an intense and interactive learning experience. Currently, Karly serves as a Marketing Consultant at Device Solutions Inc, working with clients for consumer research, customer persona development, lead generation, and conversion.

Karly Pavlinac Blackburn has pursued their education in various institutions and fields. Karly began their academic journey at North Carolina State University, where they focused on Design Studies with a concentration in Business Marketing. During this time, they developed a strong interest in the field of Industrial and Product Design.

Karly's educational endeavors did not stop there, as they later enrolled at ESB Business School, Reutlingen University. At this institution, they studied Accounting and Finance, indicating a shift in their academic focus towards the financial sector.

Unfortunately, details regarding the duration of their studies at both institutions have not been provided.

Links

Previous companies

The St. James logo

Timeline

  • Director of Marketing

    January, 2023 - present