Meldrum Duncan

Meldrum Duncan is a seasoned professional in strategy and innovation, currently serving as the Director and Co-Founder of Curious Industry Ltd., a London-based agency founded in September 2013. Prior to this, Meldrum worked as a Freelance Innovation Consultant, collaborating with major clients including Mars Wrigley and Unilever following a notable tenure as Director of Innovation for Europe at What If Innovation. Meldrum's career began at What If in London, progressing through various roles, including Managing Partner of What If USA, where Meldrum successfully established the New York office. Early career experiences include positions as an advertising copywriter and client services director at leading agencies. Meldrum holds a Master's degree in Politics from The University of Edinburgh.