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Sabi Bassi

Head of Social Media & Content at CURLSMITH

Sabi Bassi has a wealth of experience in the digital marketing industry. In 2012, they began their career as a Marketing & Social Media Internship at GLOSSYBOX. In 2013, they moved to Coty as a Global Marketing Assistant for Rimmel London. In 2014, they became a Digital Marketing Executive for Bourjois, Sally Hansen, OPI, Miss Sporty & Celebrity Fragrances. In 2017, they were an Assistant Social Brand Manager for Garnier UK at L'Oréal. From 2018 to 2020, they worked at Gerrard International in roles such as Social Media Manager for Jessica Nails UK, Mii Cosmetics (Global) & BeautyLab London, and Social Media & Content Executive for Jessica Nails UK. Most recently, they were the Head of Social Media & Content at CURLSMITH.

Sabi Bassi's education history includes a 2.1 Bachelor of Arts (B.A.) in Media & Cultural Studies from Middlesex University from 2009 to 2012, a Foundation Certificate in Freelance Makeup from AOFM London - Academy of Freelance Makeup in 2010, a course in LVL Lashes from Nouveau Lashes in 2016, and a Content Marketing Intensive from Lydian Stone in 2022.

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