Vicky Metcalfe

Vicky Metcalfe has a long and varied work experience. Vicky began their career in 1997 as Global Marketing Director at Alberto Culver, where they developed and championed the brand DNA for VO5 Extreme Style. In 2011 they joined Unilever as Brand Development Director - Hair EU, where they developed and executed innovation against eight quarter plans, and managed a team of 10. In 2015, Vicky became Group Marketing Director at Lifes2good, where they managed a portfolio of major health, wellness & electrical beauty brands, and spearheaded an increase in operational efficiency and growth. In 2017, they founded Metcalfe Brand Consulting. In 2018, Vicky became Head of Innovation & Portfolio at Armitage Pet Care, where they developed and executed a robust portfolio management plan and led a team of six members. Most recently, in 2020, Vicky was appointed as Chief Marketing Officer at CURLSMITH.

Vicky Metcalfe obtained their CIM diploma in Marketing from CIM | The Chartered Institute of Marketing between 1996 and 1998. Vicky also obtained a Post Grad Diploma in Marketing, HNC/BNC Business & Finance from various schools between 1990 and 1998.