Marketing and Brand Team

The Marketing and Brand Team at CURLSMITH is responsible for defining and executing the brand's identity and marketing strategy. This includes developing creative campaigns, managing global brand initiatives, optimizing performance marketing, and creating engaging social media and content, all while ensuring the brand resonates with its target audience of individuals with curly hair. The team is led by the Chief Marketing Officer and consists of experts in creative direction, brand management, social media, performance marketing, and product marketing.