Advisory and fractional GTM for Seed–Series C cybersecurity startups. We build modern brands, AI-native marketing teams, and signals-based demand engines: at fractional cost, with operator-level execution.

You get two marketing experts who've built the engine together, twice. At two cybersecurity startups, we built the full playbook side by side partnering with sales: one of us leading as CMO with product marketing expertise, the other building the engine from the ground up as first demand gen hire. We've proven it works. Now we're bringing it to you, with 15 years of cybersecurity operating experience behind it and no learning curve between us.

Three ways to work with us: 

→ Advisory: power hours with each of us when you need a brain trust with deep cybersecurity marketing lessons learned, not a team
→ Focused Sprints: scoped projects with a clear deliverable (signals-based demand gen foundation, thought leadership content, launching from stealth, positioning & messaging, brand) 
→ Fractional: ongoing CMO + demand gen duo rolling up our sleeves to execute alongside you and your team when you need operators in the seat

If you're a cybersecurity startup founder or first marketing hire who needs to build, scale, or modernize your GTM engine, let's talk. 


Cusp GTM

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Cusp GTM

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