Yaniv Zukerman is the Chief Marketing Officer at Cust2Mate, where they lead all marketing, strategy, corporate development, and planning activities. With over 25 years of experience as a marketing and strategy executive, Yaniv has worked with both early-stage start-ups and multinational corporations, focusing on transforming product-oriented businesses into customer-centric ones. Previous roles include Vice President positions at NICE Systems, Comverse, BrandWit, and Shaldor, where they drove significant strategic changes and marketing initiatives. Yaniv holds an MBA in Marketing and Finance from Tel Aviv University and a BS.c in Electronics from the Technion - Israel Institute of Technology.
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