Samantha Melson

Senior Channel Marketing Manager at Custom Culinary

Samantha Melson is a seasoned marketing professional with over a decade of experience in various managerial roles across the food industry. As the Senior Channel Marketing Manager at Custom Culinary since October 2021, Samantha has developed key strategies to enhance brand visibility and customer engagement. Prior experience includes senior roles at McCain Foods, where Samantha served as Senior Manager of Innovation, Customer Marketing Manager for K12/Non Commercial, and Associate Brand Manager. At The Father's Table, Samantha managed multiple new product introductions, significantly contributing to sales growth with projects reaching $2M annually. Earlier experience includes an Assistant Product Manager role and an internship at Clear Channel Radio, providing a strong foundation in marketing operations. Samantha holds a Bachelor of Science degree in Marketing from UCF College of Business.

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