Akanksha Anand

Akanksha Anand is an Associate Data Scientist at CustomerInsights.AI, with a focus on Market Mix Modeling and marketing channel performance analysis since February 2023. Previously, as a Graduate Research Analyst at Penn State University, Akanksha contributed to data-driven projects and market behavior analysis for new drug releases. An internship at CustomerInsights.AI involved exploring models and account mapping for sales distribution, alongside experience as a Graduate Research Assistant, where predictive modeling for the P2P lending industry was developed. Earlier roles include Consulting and Business Technology Analysis at Deloitte India and various engineering positions at Infosys. Akanksha holds a Master's degree in Data Analytics from Penn State University and a Bachelor of Technology in Electrical, Electronic and Communications Engineering from Kalinga Institute of Industrial Technology.