Cutter & Squidge
Annabel Lui is the Co-Founder and CEO of a premium bakery and gifting brand known as Cutter and Squidge Ltd. Prior to this, Annabel gained experience in corporate finance as an Associate at KPMG and as a Consultant at Angle plc. Annabel holds a BA hons in Archaeology and History from UCL and an MSc in Management from The London School of Economics and Political Science.
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Cutter & Squidge
Cutter & Squidge is a multichannel premium bakery and gift brand focusing on exceptional product, online and in-store experiences. The brand was founded by Emily & Annabel Lui in 2013 from their passion for high quality cakes and sweet baked goods.