Cutwater
Sarah Busen is a seasoned sales professional with extensive experience in the beverage industry, currently serving as Director of Sales at Cutwater since March 2020, where responsibilities include overseeing sales efforts across multiple regions including California, Nevada, and Hawaii. Prior roles include Director of Sales for the San Francisco Bay Area at ROK DRINKS and Area Sales Manager at Sierra Nevada Brewing Co. Sarah has held various managerial positions at notable companies such as Craft Brew Alliance and Goose Island Beer Company, where focus areas included account management and relation-building with key wholesalers. Prior to their sales career, Sarah managed beverage programs and events as Front of House Manager and Beverage Director at Tiny Lounge, while also contributing to the hospitality sector in roles such as bartender and consultant. Sarah holds a Bachelor of Fine Arts in Art Education from the University of Illinois and a Master of Arts in Metalsmithing, Jewelry Design, and Sculpture from Eastern Illinois University.
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Cutwater
At Cutwater, we are explorers, charting the course with adventure in mind. We meticulously distill our award-winning portfolio of spirits including whiskeys, vodka, gin, rums, tequilas and liqueurs and incorporate them into our canned cocktail lineup. Armed with some heavy experience and boundless determination, we invite all who share our passion to join our journey. From the band of liquid pioneers behind Ballast Point Brewing and Spirits, one of the most successful beer brands in history. Early in our brewing tenure, curiosity and creativity drew us to explore the art of distilling. The result is a diverse and award-winning family of spirits that has become the foundation for Cutwater. Building on the tradition with our minds wide open to the unconventional, the Cutwater crew is committed to bringing quality, ingenuity and integrity to the world of spirits.