Mary Casperson

Mary Casperson is an experienced marketing executive currently serving as Executive Director of Strategic Marketing - Health & Wellness at CVS Health since March 2019, where responsibilities include leading a team to enhance sales, brand equity, and customer engagement in health and wellness categories. Prior to this, Mary worked at Epsilon as Director of Client Services, driving exponential sales growth, and held various leadership roles at The Mars Agency and Georgia-Pacific, including developing a Hispanic shopper marketing platform. With a strong background in client services and marketing strategy, Mary has received the 2012 G-P Brand Communication Award and has volunteered as a Pro Bono Marketing Consultant for multiple nonprofit organizations. Academic qualifications include a Master’s in Integrated Marketing Communications from Northwestern University and a Bachelor’s in Communication Studies from Northern Illinois University.