Mitchell Roy is a strategic product leader with expertise in retail media, AdTech, and MarTech innovation. Currently serving as the Director of Product Management for Retail Merchandising at CVS Health, they oversee the end-to-end product lifecycle, translating AI/ML insights into merchandising decisions for over 7,000 stores. Previously, they held positions such as Senior Product Manager at Macy's, where they developed a centralized AdCenter projected to generate significant revenue, and as a Product Manager at Priceline and Secret Escapes, focusing on customer-centric improvements and revenue growth. Mitchell possesses over 10 years of experience building complex digital ecosystems and is recognized for aligning product strategies with enterprise growth goals. They hold a Bachelor of Arts in History from St. Francis College.
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