Nicole Valeda

Nicole Valeda is an experienced eCommerce professional with a focus on merchandising and customer experience. Currently serving as the Director of Site Merchandising at CVS Health since June 2022, Nicole previously held the same title at Ashley Furniture Industries from January 2021 to May 2022. Prior roles include serving as the eCommerce Director of Merchandising at Beall's, Inc. from July 2013 to December 2020, and holding various positions at JCPenney from January 2011 to June 2013, including eCommerce Buyer for Women's, Men's, and Kids Footwear & Handbags, as well as Digital Customer Experience Senior Manager. Nicole began a career in retail at HSN as an Associate Buyer for HSN.Com from October 2004 to December 2010. Nicole holds a Bachelor's degree in Marketing from the University of South Florida.